Partnering with the Specialty Products team, we developed an on-the-shelf set of collaterals to educate parents and teachers about the signs of bullying, how to intervene and how to prevent bullying.
We created a template toolkit for marketing officers to give to community partners and materials they could hand out at applicable events. These materials could be cobranded if needed, and they offered our community outreach team a vehicle to work with schools, after‑school programs, and other partners to build our relationship with them. Creating these template materials also helps us increase our speed to market and ensures our content stays consistent.
