Dedicated enrollment websites remove the clutter for potential members, quickly and directly explaining eligibility requirements, why they should choose us, what we offer, how to find their provider, and how to join. Each site is plan-specific, focusing on the choices that consumer has during OE, as well as listing all the ways they might enroll in their state (phone, online, in person).
Driving traffic to the sites through SEM and display ads, we achieved on average an 11% conversion rate, an average page position of <1.8 for all markets, and an average cost per click of <$5. As of mid-2019, this campaign has yielded over $37.5M in revenue.
Clicks on SEM ads
Taken action to join
Members gained
