We partnered with the clinical team to develop a media campaign to encourage members to get flu shots. The bright colors and fun imagery were suited best for digital and social media, and the creative could be used across markets, lending us efficiency and consistency.
Main messages included focusing on the no-cost aspect and debunking myths about the flu shot. We used these messages in videos and gifs in social media posts and digital ads.
$950K CoC savings
Deployed in 20 markets
