We proactively develop campaigns to respond to possible situations in our markets, ensuring we have applicable materials state-approved and on the shelf when opportunities arise. This campaign readies us for a value-added benefit change in a market. These are extra services that set us apart from our competitors, and if we add an important VAB, we want to be ready to tout it to the public.
Proactive campaigns involve the development of one or two key messages and the accompanying proof points. We apply that set of messages to various executions: traditional media, broadcast, TV or video storyboards, and digital/social media advertising. By having these adaptations ready, we can deliver creative based on the size and scope of the buy at the time. Whether we go with a digital-only campaign or a full-court press, this proactively developed campaign has us ready to go to market immediately.
Increased speed to market
No job requests/admin hassle
Pre-approved strategic messaging & design
